By default, Revenue is calculated as Revenue minus Sales Tax, Shipping Costs, Refunds and Discounts.
Glew calculates Revenue on an order-based level throughout our application, except for the Merchandise dashboard.
When Revenue is calculated on the Merchandise dashboard, it has to be done on a product level versus on an order level. That means your Revenue data in the Merchandise dashboard does not account for shipping costs.
When evaluating overall Revenue you should look at the Performance and Overview dashboards for the most accurate calculations.
Setting Up Revenue Preferences
Glew allows you to set your Revenue preferences to take Sales Tax, Shipping Costs, Refunds and Discounts into (or out of ) consideration.
Turning these filters on and of will affect any metrics related to Revenue and profitability. (For example: Revenue, Gross Margin, Gross Profit or Net Profit.) It is your choice how you would like your Revenue to be calculated. Keep in mind changing these filters will mean your reports may not match exactly to your ecommerce platform.
Glew pulls data using the UTC timezone (Coordinated Universal Time.)
If so set in your preferences, discounts are applied to all Revenue data throughout Glew. If you feel there is a discrepancy in your data, frst look at how your discount data is being accounted for in your ecommerce platform.
This is a common source of confusion for many ecommerce stores. Since giftcards are a form of payment, there is no cost associated with this product. Therefore we recommend setting your Cost of Goods Sold for giftcards to zero. You should also be aware of how giftcards afect your Revenue and Net Profts. If you sell a high amount of giftcards your Revenue is going to be through the roof. However, once people redeem those giftcards you are not making any money of of those sales. Keep this balance in mind when reporting on your Revenue calculations.